About this Workshop
Are you a visual artist or designer looking to increase your profile and your opportunities to make money? This course shows you how to digitise your artwork and create prints, products and designer goodies. This course is great for artists looking to monetise their work and expand their offerings into the areas of designer merchandise, homewares and apparel.
Being an artist or a designer is great fun. And of course, it’s great when you develop a name for yourself and your particular style starts to become recognisable. But how do you start to take things to the next level and get your designs across commercial products? How can you create a range of designer goodies to sell at markets, to retailers, and to help build your online store?
By the end of the course, you’ll be able to:
- Create a range of digital prints and patterns from a single artwork
- Articulate your artist brand and identify the target audience for your product range
- Identify the best suppliers to work with when building your product range
- Use your artwork to inspire a specific product series that may include kitchenware, homewares, clothing, apparel and designer goodies.
- Consider the best options for you when it comes to marketing and selling your product range online.
Module One: Preparing your Artwork
In this module you’ll explore the process of preparing your artwork files to start the process of creating a designer product range. You’ll explore a range of techniques including isolating, repeating and mirroring to create a range of prints and patterns to build on.
Module Two: Creating your Marketing Plan
You’ll have the opportunity to spend time thinking how your product range builds on your Artist Brand, and how you’ll launch your product range and identify ongoing marketing opportunities for new products.
Module Three: Working with Digital Vendors
In this module you will explore the range of providers available to help you develop and sell your product range and consider what arrangements work best for you.
Module Four: Creating an Inspired Product Series
As well as gaining experience in uploading digital files and experimenting with different product environments, you’ll create a narrative around your product series and write product statements to support your marketing initiatives.
Module Five: Launching your Product Range
Getting ready to launch! You’ll explore the benefits of selling your product range through a supplier site versus selling products through your own website.
Register for this workshop now
Saturday 27 March, 2021, 9:30am – 3:30pm
Saturday 4 September, 2021, 9:30am – 3:30pm