About this Workshop

Have you wanted to start an email newsletter but don’t know where to start? This workshop helps you create written and visual content, explore Mailchimp list building and email distribution tactics and measure the impact of your communications.

Creating an email newsletter is a great way to keep in touch with people. Whether it’s to share updates about your passion project, raise awareness of your brand or business, or get your community project off the ground, email newsletters are a simple and cost effective way to get your message out into the world.

By the end of this workshop, you’ll be able to:

  • Develop content that is tailored for digital audiences
  • Create cool graphics and visuals in Canva to bring your newsletter to life
  • Define your marketing strategy so you can plan for your email newsletter to achieve the results that you’re after
  • Define your newsletter distribution strategy, taking into account international email marketing ‘rules of engagement’ – including permissions and anti-spam laws
  • Use Mailchimp newsletter templates to create your first newsletter.

Workshop Outline

Module One: Email Marketing Overview

Understanding your audience: who do you want to talk to, and how email marketing help you to do that? This is an initial overview of the benefits of email marketing, and how digital audiences read and consume content – aimed at helping you develop the best newsletter possible!

Module Two: The Power of Visuals

In this part of the workshop we look at creating engaging banners and graphics as key building blocks for your newsletter. We explore Canva as a great tool to help this process.

Module Three: Defining Your Audience

Clearly defining your newsletter audience and workshopping the kind of content that will deliver value to them is the focus of this module. How can you engage, inspire, inform and entertain? You’ll create a content plan that will hit the right note with your readers!

Module Four: Distributing and Evaluating Your Newsletter

In this module, you’ll build your own email marketing distribution list and learn the basics of permission marketing. You’ll also earn how to evaluate your newsletter to determine if it is achieving the desired results.

 Module Five: Create your First Email Newsletter in Malchimp

Build your first newsletter in Mailchimp! In the final part of this workshop, you’ll bring all of your new skills and ideas together to create your first newsletter and prepare it for distribution.

Register for this workshop now

Saturday 6 March 2021, 9:30am – 3:30pm

Saturday 26 June, 2021, 9:30am – 3:30pm

Saturday 30 October, 2021, 9:30am – 3:30pm